Acquiring contact details of prospective customers can be done in many different ways, but what is most important is that this activity occurs frequently enough to maintain a customer base sufficient to meet business objectives - typically revenue growth or market share targets.
These are all reasons why new customers are always needed to maintain your customer base, but there is the additional pressure of growth - most companies need to grow to remain competitive and to meet their business objectives, which produces a near constant need for new customer acquisition.
Techniques for acquiring new contacts fall into two main categories: organic growth or buying-in lists.
Organic Growth Organic growth involves marketing activity designed to encourage new contacts to register with you - opting-in to receive further information and agree to have their details held in your database. Many digital marketing techniques exist to support this, and Mailtrack leads the field in the use of techniques and technology to provide effective customer acquisition strategies to organisations and agencies of all types and sizes.
Buying-in Lists Buying in of lists is an alternative method, which involves a list broker identifying lists matching your target profile, and sending a message, typically an email or SMS to these people with an incentivized offer for which they need to register their interest and agree to be added to your database.
Further details of the techniques and technology used by Mailtrack for customer acquisition can be found on the Products and Services pages.
Mailtrack Media Mailtrack Media is the UK largest independent list broker* and is able to supply email, SMS and postal lists to support the customer acquisition needs of B2B and B2C companies and agencies.
As part of the acquisition service, the Mailtrack Media team also provide media planning and buying; web site ad placement, and other web based techniques such as search engine marketing (SEM) and search engine optimisation (SEO).
* Precision Marketing, Top List Operators Survey 2006
For further details of the acquisition services available from Mailtrack Media, as well as creative design services and data enhancement, visit the Mailtrack Media web site:
