Marketers
Mailtrack wants its clients to have long and profitable relationships with their clients, but we recognise all clients have unique needs, so our solution is tailored to provide the right technology, services, media and advice to fit the needs and resources available.
Acquisition of Prospects Mailtrack provides all the resources needed for customer acquisition - targeted lists of new contacts and the tools and techniques to communicate with them effectively.

New customer acquisition is a crucial activity, and one that needs to be conducted by all of our clients, often repeatedly, Mailtrack Media formed as a department in Mailtrack to specialise in new customer acquisition.

Mailtrack provides contact lists to be used in customer acquisition, and the marketing techniques that give the highest positive response rates.

Contact Lists
Mailtrack Media is the UK's largest independent list broker*, identifying the most appropriate lists for our clients, and using our size to negotiate the lowest rates available. * Precision Marketing, Top List Operators Survey 2006

Mailtrack Media does not own any lists, making us truly independent - we do not have an in-house database to promote - we select the most appropriate lists for each task from over 400 suppliers.

As the largest independent list broker, we know which lists are being used most frequently, and make recommendations on list selection to produce the highest response rates for the lowest cost.

Available lists cover business-to-consumer (B2C) and business-to-business (B2B) audiences. Lists provide email, SMS or postal addresses.

Contact lists are available independently, or in conjunction with marketing treatments, hosted solutions, and client services to provide a solution customised to each client's needs and in-house capabilities.

Marketing Treatments
New customer acquisition and brand awareness campaigns can use a wide range of marketing treatments to reach their audience with the maximum impact.

Mailtrack support the following marketing treatments to be used for new customer acquisition or increasing brand awareness, contact us if you would like to use any treatments not listed below.

  • Email marketing
  • Banners & Skyscrapers
  • Competitions
  • Streaming video
  • Viral marketing
  • Data collection forms
  • Micro sites
  • E-Coupons
  • SMS, MMS delivery
  • Delivery via RSS
  • Data enrichment
  • Lead management
  • Search Engine Marketing
  • Search Engine Optimisation
Further details of acquisition marketing treatments can be found in the Lifecycle Marketing section.