Mailtrack wants its clients to have long and profitable relationships with their clients, but we recognise all clients have unique needs, so our solution is tailored to provide the right technology, services, media and advice to fit the needs and resources available.
Engagement with Prospects
Engagement is the process of turning those that have expressed an interest into active customers.
Whether the result of a Mailtrack acquisition campaign, or from within your existing customer base, our clients have a warm audience of that they need to transact with before they go cold. Warm prospects are easier to convert into paying customers than cold ones, and you cannot afford to lose them due to lack of attention.
There are many treatments available that are suited to engaging with warm prospects, Mailtrack support the following engagement treatments, with new techniques being added frequently
- Opt in confirmation
- Trial conversion
- Newsletters
- E-Coupons
- Shopping cart or form abandonment
- Web site usage analysis
- Games
- Competitions and sweepstakes
- Predictive modelling
- Behaviour triggers
- Call back systems
- Viral marketing
- Video and audio streaming
- Really Simple Syndication (RSS)
- Blogs
- Database management
- Surveys
Further details of acquisition marketing treatments can be found in the Lifecycle Marketing section.
