Mailtrack is a digital marketing solutions supplier that designs, delivers and manages digital marketing solutions designed to increase total customer value for our customers.
What makes Mailtrack different is the breadth of its digital marketing solution, and its focus on creating solutions that meet the requirements of each client, combining the technology and services that are needed to fulfil their individual needs and fit with their available in-house skills and resources.
Mailtrack's customers are marketing agencies and brand marketers.
- To advertising and marketing agencies, we provide individual components or flexible solutions to fit their plan. For example: list rental, search marketing, online ad placement, creative design
- To marketers, we are able to provide complete, fully hosted digital marketing solutions, self serve solutions, or anything in between. For example: email marketing, online coupons, surveys, response tracking
Mailtrack has developed its unique Customer Lifecycle Marketing methodology, which it uses to design digital marketing campaigns that drive the maximum revenue from the customer base of its clients. The Customer Lifecycle Marketing methodology applies segmentation and targeting to the customer database, and uses the appropriate marketing treatments throughout acquisition, engagement, development and retention lifecycle stages.
Mailtrack Media is a team within Mailtrack that specialises in customer acquisition. The media team have deep expertise in techniques for acquiring new customers, and are also the UK's largest independent list broker.
Mailtrack was established in 1999 and has over 250 customers, including blue chip and major brands, as well as many of the leading advertising and marketing agencies. Mailtrack was co-founder of the Email Marketing Association, now part of the Direct Marketing Association (DMA), and is a member of the DMA and Email Marketing Council.
