VW recently appointed Mailtrack to execute and manage a campaign to generate awareness, brochure requests and test drives
25th February 2009VW – Through their Agencies - Mediacom and Proximity, recently appointed Mailtrack to execute and manage a campaign to generate awareness, brochure requests and test drives for their Touareg and Tiguan vehicle ranges.
Through a fully integrates approach Mailtrack were able to target specific drivers of specific competitors vehicle models. This very focused approach allowed costs to be minimised by targeting only those recipients with the highest propensity to buy, whilst at the same time gaining the very highest response and conversion rates. With improved success over previous campaigns VW are continuing to use Proximity, Mediacom and Mailtrack on an ongoing basis.
Gary Powell – Head of Sales commented, We are very proud to be working with Agencies such Mediacom and Proximity in a way that supports them and their clients. With the motor industry being one of the worst to be hit by the recession, Mailtrack are helping many organisations to maximise the return from marketing budgets through Digital channels. This approach is highly measurable, can be highly targeted and exerts less budgetary pressure than most other DM disciplines.
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