The single customer database is central to the architecture, either supplying data to a process and onwards to one or more customer touchpoints, or receiving information back from touchpoints. On top of the database sits our digital marketing platform, which interrogates the database to build campaigns.

Every marketing communication produces response data, which when captured and recorded in the history of each recipient, adds further richness to the data, which is immediately available for analysis - either for campaign effectiveness reporting, or when creating segments for a future campaign.

The variety of touchpoints continues to grow, providing more and more ways to exploit the benefits of digital marketing; low costs, rapid delivery, effective and highly measurable communications.