Games & Competitions Interactive games and competitions are highly effective tools that can be used in a variety of situations to serve different objectives, and are especially effective when combined with other digital marketing techniques:

• Use email and online media to drive people to a game on a microsite or website
• Build a contact database quickly
• Increase brand awareness
• Extend relationship with existing customers
• Use as a viral element of a digital marketing campaign

Mailtrack's strategic advice covers the use of games and competitions, and the creative team design and implements the techniques in line with the client's objectives.