RSS Really Simple Syndication (RSS) is a technology that allows subscriptions to data feeds to be made by prospects and customers. The benefit to marketers of this technology is that it is driven by the recipient, not the sender, so opt-in is automatic, and delivery is guaranteed.

Mailtrack advise on when RSS would be an appropriate technology to use, and how it may be combined with other techniques and technologies - such as blogs or online coupons - to increase the overall effectiveness of a digital marketing campaign.