Viral Marketing A tool for increasing brand awareness, viral marketing utilises social networks and the internet to spread a message. A viral marketing campaign may include several tools and techniques, including email, micro sites, blogs, audio or video streaming and social networking web sites.

• Existing contacts increase your reach
• Minimal additional cost to include viral elements where appropriate
• Fast - a good creative will be distributed far and wide in a short space of time

The design and implement a successful viral campaign needs good planning. Having worked on many viral campaigns, Mailtrack are well place to advise on the strategic use of viral marketing and the practicalities of implantation.